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HELP ME UNDERSTAND HOW YOUR SERVICE WILL BENEFIT ME

Use internal pages to tell me about specific services or products you offer. When you're telling me  make sure to focus on me not you - I'm interested in what I can get, not who you are. These pages should be used to describe the majority of your business and will make up most of your site.

Explain to me how your services or products work

If I’m interested in your amazing services or products, tell me how my life will be improved by them. Tell me specifically what I can achieve when I have them. Will I feel better about myself?  What is it about them that make them better than anyone else?

 

Describe to me what your product or service offers, describing what it is that I need to know. Make sure to mention your services in the copy so I know I’m in the right place.

List specifics of your service or product for me

Various English Pound Notes Man with laptop in Camper Van
  • What matters most to me?

  • List the services you’re offering me

  • List the benefits of your services

  • List the features of the product I’ll buy

  • Give me links to related service pages of your site

  • Make it easy for me - keep the bullets simple

  • I want to scan bullets – keep to the point

  • Make sure I can see keywords in this list

"Keep testimonials short, directly related to the page content and always attributable to someone."

- John Doe

Give me a reason and a way to get in touch

012 3456 7890

End your page by reminding me of the main benefit you outlined above and giving me options to go to other pages in your site.